How the streamlined account enforcement system will work To better address this, we're updating our account enforcement system as we look to support our creator community and remove repeat offenders from our platform.
Repeat violators tend to follow a pattern – our analysis has found that almost 90% violate using the same feature consistently, and over 75% violate the same policy category repeatedly. We also know it can disproportionately impact creators who rarely and unknowingly violate a policy, while potentially being less efficient at deterring those who repeatedly violate them. While this approach has been effective in reducing harmful content overall, we've heard from creators that it can be confusing to navigate. Our existing account enforcement system leverages different types of restrictions, like temporary bans from posting or commenting, to prevent abuse of our product features while teaching people about our policies in order to reduce future violations. Why we're updating the current account enforcement system We believe that these changes will help us more efficiently and quickly remove harmful accounts, while promoting a clearer and more consistent experience for the vast majority of creators who want to follow our policies. Today, we're announcing an updated system for account enforcement to better act against repeat offenders. Most of our community members aim to follow our policies, but there is a small minority of people who repeatedly violate our policies and don't change their behavior. Our Community Guidelines establish and explain the behaviors and content that are not allowed on our platform, and when people violate our policies, we take action on their content and, when warranted, their account so we can keep our platform safe.
TikTok is an entertainment platform powered by the creativity, self-expression, and heart that creators put into making authentic content. By Julie de Bailliencourt, Global Head of Product Policy, TikTok
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